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Our Story


In 2017, mum of three and Mirablue founder Michelle Butler stood gazing over the beautiful waters of Phuket, feeling grateful and in awe of the seemingly pristine ocean before her. Then, that illusion was shattered as a trawler came into view and dumped its contents directly into the ocean. Although sad to see, this incident sparked Michelle to action, creating a company to inspire, educate and encourage people to think more about their single use plastic consumption and make simple changes at home which will contribute to a lasting positive global impact.

 

For Michelle and her family of five, the ocean is a sacred place; it is her place to unwind, stay grounded and recharge. It’s the place of many, many happy memories with her children. Plastic is one of the major pollutants to our oceans, threatening the quality of life of all creatures that live both within it and on its shores – including us.

A report from the World Economic Forum warns there will be more plastic in our oceans than fish by 2050 if we don’t clean up our act. This is happening on our doorsteps too. In Michelle's hometown of Busselton, Western Australia, fish have already been found with plastic in their stomachs.

 

A long-time advocator of a healthy lifestyle and environmental awareness, Michelle walks a marathon each year to raise funds for the WA medical research facility The Harry Perkins Institute.  Her family spends their weekends exploring the beautiful local bay and camping in the bush – getting back to nature and spending quality time together.

 

Mirablue is an extension of this lifestyle, appreciating the world we live in and educating children on a more sustainable, Earth-conscious way forward. Every single one of us, young or old, can make a difference right now.